You know how drivers of certain cars are stigmatised; stereotyped on the basis of their choice of wheels? Sometimes there's more than a grain of truth in it. BMW drivers as flash and arrogant; Mini drivers as self consciously cute; Ford Focus drivers as sensible and unflashy. And Volvo 240 estate drivers, I thought, as solid, practical, nostalgic, Guardian-reading, muesli-munchers. The very last people who would pickle their children in second hand cigarette smoke.
Well, not according to NHS England's latest 'Smoke Free' campaign advert.
I can only assume that they didn't want to alienate viewers by using a car that anyone was actually likely to own - or perhaps, more hopefully, that they think anyone in their target audience (i.e. people who like to pickle their children in second hand smoke) was likely to own. And that even if every Volvo 240 Estate owner in the country was as outraged as me, the worst they could expect was a stiff letter in the Guardian.
Nonetheless, as a lifelong non-smoker (albeit not an evangelical one) I do feel that I have been very unfairly tarred with this particular dogend.
BCN Challenge bulletin #1
2 days ago